Welcome to the ExtremeTix DYK site!
What's the most controversial color? Do you know what color invokes stability?
Copy Holds From Event to Event
If you take advantage of the 20 hold levels we offer, you are going to love this feature! Did you know you can copy holds from one event to another? This can be a real time saver and organizational tool especially if you have many events or shows that need the same set of hold levels. Whether for ADA, promoters, sponsors, media, VIPs, whatever the hold level you can maintain the same groupings time after time.
1. Copy Ticket Holds Icon on Event List
2. Optional Filter Events (copy to) by Name or by Event Date
3. Select Hold Level to Copy – or Select All
4. Select / De-select All Option
5. Click Process When All Selections Have Been Made
6. Confirmation Message
Click Here for a full size PDF of the screen-shots.
Seat Level Pricing
Do you need to move seat inventory or price certain seats/rows differently within your venue? It sure would be easier to change a seat price than create a whole new seating map wouldn't it? Well, with the flexibility of Seat Level Pricing (aka: Dynamic Pricing) you can! If your sales have stalled for your show, talk to your Account Manager about utilizing this effective tool.
Making the Most of Your Newsletter
It takes hard work and planning to email out a newsletter consistently so here are a few quick tips to help you make the most of your efforts.
Give people something they will enjoy reading as well as be informed.
• Use eye-pleasing layouts
~Leave some "white space" for a clean easy to read layout. Too much text will "put off" your readers. They will miss important information or not bother reading it at all!
~Use headings, subheadings and bullets to summarize and group information.
• Images and color are still the best way to convey a feeling or message quickly. But don't go overboard and make your readers dizzy!
• Remember, in any eblast your main text and images should be separate in case readers do not have "view images" turned on.
Sure, you check clicks and opens but if you delve just a little deeper you can find out a lot about your readers preferences.
• Link Types - have you compared the click rates on different types of links in your newsletter? Do your readers prefer text to images or buttons over Calls To Action? The answer may surprise you!
• Link Placement - now that you know what types of links your readers prefer what about where on the newsletter is best? Top, bottom, next to a paragraph, below a paragraph, in a heading?
• Content - by comparing topic popularity not only within each individual newsletter but also against previous newsletters trends will emerge about your readers interests. This applies not only to the subject but also the content type. For example, after a few eblasts you may notice a large percentage of clicks on musical act names but hardly any for the lineup schedule. Or maybe links to recipes are a big draw but no one seems to care about How To guides.
Once you start seeing patterns you can adjust your content and layout accordingly to reach those fans and purchasers!
While the focus here is your newsletter, these tips can be applied to every eblast you send out. For more tips on email marketing view the article Building an Email Relationship.
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