Big advertising such as radio, television, social media ads and press releases are important to spread the word to a large audience but let's not forget to tap into community organizations to not only increase ticket sales but also expand your volunteer pool and encourage community goodwill. Organizations like schools, scouts, churches, clubs, charities etc are perfect targets for community outreach programs.
Community Organizations: Charities, Clubs Churches and Civil Servants
Think about being in the checkout line of the grocery store - how many times have you picked up a pack of gum or a candy bar to add to your purchase just because it was made available to you at that time? The same principle can be applied to your purchase page in the form of Upsell Prompts. We have had clients see a 50% increase in sales simply due to the addition of an Upsell Prompt to their existing purchase page. Many people will purchase items they did not know were available, purchase additional tickets or make a donation simply because they were prompted to do so during the checkout process. Ask your Account Manager about Upsells today!
Another Ticket Type
VIP / Upgrades
Encourage Buying Online!
In order to encourage people to buy online you need a clear Call-To -Action! Here are some options to consider.
• Include a visible CTA button near the top of the page - of every page.
• If you offer a discount tell people about it - with CTA buttons and on the ticketing page.
• Endorse online purchasing by stating why to buy such as "best value, avoid lines, etc.)
Creating & Managing Discounts
Have a lull in ticket sales? Get customers' attention and drive sales by promoting a limited time offer for your event utilizing the Discount functionality in Self Administration. Create, manage and copy discounts from one event to another by selecting the red ticket icon next to your event in the Events tab of Self Administration. See example below showing how to create a 4-day deal for $5.00 off all tickets using Promo code Summer. Contact your Account Manager with any questions.
Buy One Get One Free
Dollar Amount - $5.00 Off
Percentage Amount - 10% Off
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